Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, analyse site usage, and improve your experience. You can control cookies through your browser settings.
2. Why We Use Cookies
We use cookies for three main categories:
- Essential cookies: Keep our site secure and functional
- Analytics cookies: Help us understand how you use our site
- Marketing cookies: Enable targeted advertising and personalisation
3. Our Cookies
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| cookieConsent | Stores your cookie preference choices | Essential | 1 year |
| _ga | Google Analytics: identifies unique users | Analytics | 2 years |
| _gid | Google Analytics: session identifier | Analytics | 24 hours |
| _gat | Google Analytics: rate limiting | Analytics | 1 minute |
| _gcl_au | Google conversion tracking | Marketing | 3 months |
| _gcl_aw | Google Ads conversion tracking | Marketing | Session |
| ad_storage | Controls ad cookie consent (Consent Mode v2) | Marketing | Persistent |
| ad_user_data | Consent for user data to Google Ads (Consent Mode v2) | Marketing | Persistent |
| ad_personalization | Consent for ad personalisation (Consent Mode v2) | Marketing | Persistent |
| analytics_storage | Controls analytics cookie consent (Consent Mode v2) | Analytics | Persistent |
4. Third-Party Services
Google Analytics
We use Google Analytics to track anonymous site usage data. Google processes this data in accordance with their Privacy Policy and may use it for their own purposes. Data is typically anonymised but may be linked to your Google account if you're signed in.
Google Ads Conversion Tracking
We use Google conversion tracking cookies to measure when users take actions (e.g., completing a form) after clicking our ads. This data helps us assess campaign effectiveness.
Google Maps
Our contact page embeds Google Maps, which uses cookies to track your usage and location. See Google's privacy policies for details.
5. Consent Mode v2
We use Google Consent Mode v2, which respects your cookie preferences before any marketing or analytics cookies are placed. By default, we deny ad storage and analytics cookies until you explicitly consent. Essential cookies remain enabled for site functionality.
6. Managing Your Cookies
Cookie Settings Banner
When you first visit our site, a cookie banner appears with options to:
- Accept All: Enable all cookies (essential, analytics, marketing)
- Reject Optional: Keep only essential cookies
- Cookie Settings: Choose individually which cookies to allow
Browser Controls
You can manage cookies via your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Privacy, search, and services → Clear browsing data
Opt-Out Options
Google Analytics: Install the Google Analytics Opt-Out Browser Extension.
7. Changes to This Policy
We may update this cookie policy to reflect changes in technology or legal requirements. Continued use of our site after changes constitute acceptance of the updated policy.
8. Questions?
Contact us at info@beautyelbow.world with any questions about our cookie practices.